In recent years, the real estate market has gradually entered a mature period. With the advent of a new round of consumption upgrade, the demand for home decoration is still growing year by year, which has also actively promoted the "highlight" trend of the continuous growth of the domestic home market. According to data forecasts, by 2020, the market size of China's home improvement industry will reach 2.59 trillion yuan. The evolutionary process of the home improvement industry: Gradually move towards Internet home improvement On July 3, 2019, Tencent released the "2019 Tencent Home Insight White Paper". According to the "White Paper" analysis, at present, the home improvement industry has gone through four development stages, the first stage (guerrilla), in 1998, the cancellation of the housing reform welfare housing policy has gradually formed the form of decoration; , The decoration market access conditions are gradually loaded, and a large number of smaller residential decoration companies have obtained legal qualifications to enter the market; the third stage (branded decoration), start the market, decorate business layers, upstream and downstream resources, large -scale enterprise groups are gradually increasingly secondary Formed; the fourth stage (Internet home improvement) Internet home improvement broke out in 2015. After more than two years of exploration, it derives the transformation of home improvement and customized home improvement. At the same time, with the changes in a one -stop lifestyle, the overall home improvement began to attract much attention. In July 2015, the State Council issued the "Guiding Opinions on Actively Promoting the" Internet "Action, and the home improvement industry vigorously responded to the policy of" Internet "transformation and upgrading. The market size of the domestic home improvement industry has risen steadily In the past two years, the "grabbing war" in various cities has intensified, and many preferential policies for house purchase have actively promoted the prosperity of new house transactions. Therefore, in the real estate market that has entered the mature period, the buying new houses for decoration still become the main force of the home improvement market. Consumers in first -tier cities are restricted by urban development planning and housing prices. More consumers choose to transform old houses and consider more local renovation. With the development of the economy, the demand for home decoration has increased year by year, and the market size of our country's home decoration industry has also increased year by year. Specific data shows that in 2017, the market size of China's home decoration industry reached 2.1 trillion yuan. According to forecasts, by 2020, the market size of the Chinese home decoration industry will reach 2.59 trillion yuan, which will still have a growth space of nearly 500 billion yuan from 2017. The new house decoration still dominates If of the type of decoration, the type of new house decoration still dominates the home decoration, accounting for 73%. However, the process of urbanization in China is still gradually developing. People who purchase new houses for renovation are still the main position of the home improvement market. Consumers in first -tier cities are affected by many aspects such as house prices, time, and expenses. More cities and more consumers choose old house transformation. In the process of renovation of old houses, they will also consider more local renovation. In addition, from the perspective of decoration, the whole house decoration is the main decoration method on the market, accounting for 63%, while local transformation and soft decoration account for only 22%and 15%. 8090 becomes the backbone of the market It. From the perspective of consumer decoration, the current home decoration market is mainly represented by 8090. According to statistics, the proportion of home decoration after 8090 is 62%! After the 70s, it accounts for only 16%, and consumers of other ages account for 22%. The source of data from the "Chinese Home Decoration (Home Decoration) Industry Market Prospective and Investment Strategic Planning Analysis Report" released by the source of data above the Foresight Industry Research Institute.
After nearly 30 years of rapid development, my country's construction decoration industry has gradually matured. From design standards, engineering scale to capital investment, new technologies and new materials have been developed unprecedentedly.
"Analysis Report on the Forecast Analysis Analysis of the Chinese Construction Decoration Industry Market Research and Investment Forecast Analysis Report" released by the Prospective Industry Research Institute shows that the output value of the building decoration industry has increased from 4.43 trillion in 2000 to 2.1 trillion in 2010, an increase of 388.9 %, The average annual compound growth rate is about 17.2%, higher than the national GDP growth rate of 11.4%at the same period of nearly 6 percentage points. Among them, the output value of public buildings (including the decoration of the overall real estate finished house) increased from 2000 trillion in 2000 to 1.1 trillion in 2010; the output value of residential decoration (independent decoration of single households) increased from 2.23 trillion yuan to 1.95 trillion yuan at the same time.
The outline of the "Twelfth Five -Year Plan" planning according to the Chinese architectural decoration industry: "Twelfth Five -Year Plan" period of public building decoration (including the overall real estate finished house decoration) of the project strives to reach 2.6 trillion yuan, an increase of increase It is about 136%, with an average annual growth rate of 18.9%; the target of residential decoration is 1.2 trillion yuan, an increase of about 26.3%, and the average annual growth rate is about 4.9%.
The demand in my country's construction decoration industry comes from two parts. On the one hand, the renewal needs formed by the nature of the existing building, expansion, and change the nature of the building's use or initial decoration Decoration needs. With the increase in the number of housing, the number of housing, and the maturity of the second -hand housing trading market, the demand for the overall and local renewal service of the building will continue to expand; it will gradually become the main provider of the requirements of the decoration industry.
On the other hand, consumers' understanding of living quality is more in -depth and comprehensive, combined with the improvement of the level of decoration secondary consumption capacity, which has driven the improvement of decoration and decoration standards. Therefore, regardless of the breadth and depth of the industry, it will support the growth rate of the demand for the building decoration industry in terms of volume and price. Division.
The building decoration industry research team in the forward -looking industrial research institute said that the strong demand for the industry does not mean that the industry's gross profit margin is considerable. In the building decoration industry, the regional characteristics are more obvious. Entrepreneur awareness, the ability to take the single, the high -end design and construction human resources and the comprehensive management capabilities of the project restricts most of the small and medium -sized construction decoration companies, making it difficult for them to expand quickly to carry out the whole country nationwide Market layout. The low concentration of the building decoration industry has led to a pattern of low -end price competition in most companies, and the average gross profit margin of the industry has declined year by year.
In general, with the continuous improvement of my country's urbanization, the people's collection of levels, people's demand for the decoration industry is strong, and the decoration industry is very good.
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